The following event is run by Herts Chamber. It is free to attend but you need to register. 

Why is it important to think of your business as a brand?
A strong brand increases the chances of customers choosing your product or service over your competitors. It attracts more customers, at a lower cost per acquisition, who are happy to pay a little more and will buy a little more often. Whilst creating the right brand and image for your company is of great importance, ensuring that it is properly protected is often forgotten.